Refreshed creative to promote the unique "Masters Experience" on DIRECTV, inclusive of channels dedicated to featured groups, focus on Amen Corner + other high-profile holes, as well as highlights, history, and more.

Featuring Nick Cannons

Art Director Production Company: Yella

An awareness spot targeting existing customers who are sports enthusiasts. Educating them on the newest device, Gemini, and how it can help you streamline your access to NFL games and all the sports you love. As DIRECTV lost the rights to NFL Sunday Ticket, awareness around NFL access on our platform was of the utmost importance.

On-air spot promoting "Movies Extra Pack", which is a bolt-on package of movie channels offered by DIRECTV. Offering 3 months free in effort to bolster upgrades.

On-air spot promoting the Movies Extra Pack free preview event, highlighting offerings, dates, and channel numbers in an effort to convert to upgrades.

2025 refresh on a how-to video for DIRECTV subscribers, targeting the "golden generation" segment (60 y/o+), encouraging them to connect their cable boxes to the internet for more advanced features and capabilities. The goal was to explain how to connect and to educate on the advanced features available once you connect.

Updated sizzle for 2024 highlighting the advancements in DIRECTV's Gemini (device) technology, including ingested 3rd party content (apps), on-demand, voice command remote, live sports carousels and more. This lived on the DIRECTV website to promote Gemini sales. Gemini is TV without compromise.

How-To video for DIRECTV subscribers, targeting the "golden generation" segment (60 y/o+), encouraging them to connect their cable boxes to the internet for more advanced features and capabilities. The goal was to explain how to connect and to educate on the advanced features available once you connect.